In just a few years, Google Discover has established itself as
a daily entry point to the news . Between general news, viral content, and sometimes unexpected recommendations, the news feed has always relied on algorithms ”
supposed ” to anticipate users’ interests.
But despite years of optimization,
Google Discover continues to feel out of place , with content deemed irrelevant or overly repetitive. Now, Google seems ready to change its approach, testing a much more direct personalization based on dialogue and artificial intelligence.
As seen in screenshots
shared on Reddit , it appears that Google is currently testing a new feature that would allow Google Discover users to
clearly indicate what they want to see … or avoid. Called “
Tailor your feed ,” this option relies on a conversational assistant capable of interpreting freely formulated instructions in its own words.
In practical terms, it becomes possible to request fewer unusual news items, more international topics, or to prioritize content from a specific media outlet. The tool also accepts
more specific requests , such as defining a general atmosphere for the feed or completely excluding certain themes.
In the first screenshots of the feature, Google explains that its system is designed to understand nuances and adjust recommendations over time , after validation by the user.
This approach marks a departure from current settings, which until now have been limited to a few one-off actions via an article’s menu. In this new version, AI acts as an intermediary capable of synthesizing complex preferences and transforming them into lasting rules for Google Discover.
A still very limited experiment
For now, this personalization is only available to a limited number of users . Some users have noticed, in the meantime, that the feature is being tested within Search Labs , Google’s dedicated experimentation space.
It’s still unclear whether “Tailor your feed” will be rolled out more broadly, or in what exact form. In the meantime, users who wish to do so can already flag content they deem irrelevant, hide a source , or adjust their interests in the settings.
But with this new conversational layer, Google seems to want to address a recurring criticism of Google Discover, where the lack of control made the user dependent on the algorithm…